Pinterest Basics for Creators: Fresh Pins, Linking Strategy, and How to Get More Clicks
If you’re trying to grow on Pinterest as a creator, understanding Pinterest basics is what actually makes the difference between random views… and real traffic + income.
Pinterest is not like Instagram or TikTok. It’s a search platform, and once you understand how fresh pins and linking strategy work together, everything starts to click.
I’ll break down exactly what’s been working for me—including what I changed recently that started increasing my views and outbound clicks.
What Helped Me Start Getting More Views + Clicks
I’m going to be honest—Pinterest didn’t fully click for me until recently.
I was posting… but not seeing the results I wanted.
So I decided to actually learn it properly and invested in a Pinterest course—and it made a HUGE difference.
Here’s what changed for me:
- I understood how to structure pins
- I learned how many pins to post daily
- I fixed my linking strategy
- I started focusing on outbound clicks (not just views)
Since then, I’ve seen:
- More consistent views
- More saves
- More clicks to my links
And most importantly—actual conversions
If you want to try out the exact course I used here is the link!
Why Pinterest Works So Well for Creators
Pinterest is one of the best platforms for creators because your content doesn’t disappear.
Instead of posts dying after 24 hours, your pins can:
- Rank in search
- Get traffic for months (even years)
- Continuously send people to your links
This is why Pinterest is so powerful for:
- Affiliate links
- Blog traffic
- ShopMy / LTK
- Digital products (like courses 👀)
What “Fresh Pins” Actually Mean
One of the biggest Pinterest basics you need to understand is fresh pins.
A fresh pin is NOT just a new idea—it’s:
- A new image
- A new design
- A new visual format
Even if you’re linking to the same product or blog post, Pinterest still considers it “fresh” if the creative is new.
Examples of Fresh Pins:
- Same product, different background
- Same blog post, different title text
- Collage vs single image
- Lifestyle image vs product-only
👉 This is exactly how you scale without constantly creating new content.
My Fresh Pin Strategy (What I’m Actually Doing)
Right now, I aim for multiple fresh pins per piece of content.
For example:
- 1 product → 3–5 different pin designs
- 1 blog post → 5–10 pins over time
Types of pins I rotate:
- Clean product shots
- Lifestyle images
- Collages
- Text overlay pins
This keeps my account active AND gives Pinterest more chances to push my content.
The Linking Strategy That Actually Gets Clicks
This is where most creators mess up.
Pinterest isn’t just about posting—it’s about where you send people.
Your main linking options:
- Amazon storefront
- Individual affiliate links
- ShopMy collections
- Blog posts
What I Recommend (and What I Do)
Instead of sending everything directly to one product, I focus on:
👉 Collections + blog posts
Why?
Because:
- People want options
- You can earn from multiple products
- It feels less “salesy”
Example of My Flow
- Pin → ShopMy collection
- Pin → Blog post
- Pin → Idea list
Inside those:
- Multiple products
- Affiliate links
- More chances to convert
Why Blog Content Changes Everything
This is something I didn’t fully understand at first.
When you use Pinterest + blog together:
- You control the traffic
- You can link multiple products
- You build long-term income
Example:
Instead of:
👉 Pin → one product
You do:
👉 Pin → blog post → multiple products
That’s how you turn one pin into multiple commissions.
If You’re Just Starting: Keep It Simple
You do NOT need to overcomplicate this.
Start with:
- 5–10 pins per day (spread across your content)
- 1–2 main links (blog or ShopMy)
- Consistent keywords
Focus on:
- Fresh pins
- Clear titles
- Clickable visuals
Quick Pinterest Basics Checklist
If you want a simple checklist to follow:
✔ Create fresh pins consistently
✔ Use keyword-rich titles
✔ Link to collections or blogs (not just one product)
✔ Focus on outbound clicks
✔ Reuse content with new designs
✔ Stay consistent
Final Thoughts
Pinterest is one of the easiest ways to grow as a creator without needing a huge following—but only if you understand the basics.
Once you dial in:
- Fresh pins
- Linking strategy
- SEO
…it becomes a long-term traffic machine.
And if you’re feeling stuck or like you’re posting without results, I highly recommend learning from someone who’s already figured it out.
Want to Learn Exactly What I’m Doing?
If you want a step-by-step breakdown of how to grow on Pinterest and actually get clicks, this is the course I recently took that helped me:
This is the exact resource that helped me:
- Increase my views
- Get more outbound clicks
- Understand how to structure my pins
If you’re serious about using Pinterest to grow your income, it’s 100% worth it.
f you’re learning Pinterest as a creator, it also helps to build a strong foundation in the rest of your income strategy too. You can read my Affiliate Marketing 101 post if you want to better understand how affiliate links work and how creators actually earn from their content, or check out my post on how to start Amazon reviews if you want another beginner-friendly way to create content and earn online. All of these pieces really work together, and Pinterest can be such a powerful tool for getting more eyes on the content you’re already creating.
This post may contain affiliate links. I may earn a commission at no extra cost to you.